The Cost of Car Wraps Advertising & Why Your Business Should ...

Ever sit in a doctor or dentist?s office and see ad after ad on their waiting room TV sets arched high above the wall? Pick up a newspaper or magazine and you?ll be inundated with advertisements for one thing or another.

In fact, there are ads just about everywhere we look these days?even in a Google search and embedded on large billboards on the highways. The catch here is comparing the costs of traditional methods of advertising to car wraps advertising. Even pay-per-click Internet ads can add up fast and end up costing you more than you wanted to spend.

We hope you?ll take the time to read our blog post on the cost of vehicle wraps compared to traditional advertising methods?we know you?ll be a believer after that!

The Cost and Five Reasons to Wrap

Let?s say for example, you decide the best way to advertise your business and build brand identity is by renting two billboards. While billboards do get noticed there are some drawbacks:

1. The two billboards are only seen by the traffic that drives by them.
2. The billboards do not move so the number of visuals is lower than with car wraps advertising.
3. The cost to rent one billboard can range in price vastly. One billboard in a not so high traffic area might cost you only $500 per month where one in a heavy traffic area may cost you up to $2500 per month. Even if you go the middle route and pay $1,000 per month for billboard rent, that?s $12,000 a year in advertising and times two billboards equals $24,000!
4. In comparison, one vehicle or car fully wrapped will cost you around $3,500 and the wraps typically last for up to five years and are 100 percent removable?so they help to protect original manufacturer paint. Even if you wrap up to three fleet vehicles, that?s only $10,500 per year, less than your two stand-still billboard ads.
5. As far as the visual impressions and name recognition go, 3M a vinyl manufacturer has shown a company would have to spend $130,000 in advertising dollars to get the same visual effect as one $3,500 vehicle wrap. And, 91 percent of people recall brands from car wraps more than they do other types of ads. Finally, the American Trucking Association states that a wrapped vehicle can garner between 30,000 to 70,000 visual impressions per day and if you have three fleet or franchise vehicle wraps, you can do the math here!

It?s seems to be smarter to consider car and vehicle wrap advertising as they become a 24/7 moving billboard advertisement announcing your business (or product), help to build brand recognition and identity and if you own a franchise, help you stay consistent in franchise branding.

Choosing a Good Vehicle Wrap Company

Of course we hope you will turn to Sunrise Signs for all your vehicle wrap needs whether you have a van, car, SUV, box trailer or a full trailer. No matter what type of vehicle you have, we can design, create, print and install you wraps nationwide. Yes, nationwide because we have partnered with over 250 installers so once we ship your wraps, our certified installers will make sure the wraps are perfect and void of bubbles and flaws.

Beyond our expertise, there are other considerations when choosing a good car wrap company.

Do-it-All Graphics ? This means you should look for a vehicle graphics and wrap company that offers in-house graphic designers who work with you to design the ad and use dedicated vehicle templates. You?ll also want a company that can print the wraps on a high-quality printer and on heavy duty vinyl from manufacturer such as 3M and Avery; not outsource this printing. Finally, you?ll want a graphics and wrap company that can offer a warranty on their work?even if it?s installed by a trusted nationwide installer.

Changes to Wraps ? Find a graphics organization that saves your designs digitally, especially if you are franchise branding with vehicle wraps. This guarantees if you decide to wrap another vehicle or make a change to your wrap graphics and design, it won?t affect the must-haves like corporate colors and logos.

Brand with Efficiency

After you determine fleet or franchise car wraps are right for you, once the vehicle is wrapped it?s up to you not to drop the ball. What do we mean by that? We mean you need to ensure your newly wrapped vehicle(s) need to be out on the road as much as possible and in other arenas.

These other arenas include your Facebook Page and website as well as local community events. If you have a staff member that has a kid on a little league team, allow them to take the wrapped car to games for more exposure. If the local high school needs a vehicle for the homecoming parade, offer your car wrapped with your brand. County fairs, holiday parades (4^th of July/Labor Day/Memorial Day) and other community events should be marked on your calendar so you ensure your 24/7 moving billboard advertisement is seen by all.

Let Sunrise Signs show you how affordable and noticeable car wraps advertising can be for your organization. Whether it?s for a single car wrap, a fleet or for franchise branding, we are a full service vehicle graphics and wrap company.

We invite you do get a better idea on how car wraps work by downloading our free Vehicle Wrap Information Kit and our Vehicle Wrap ROI calculator to see how quickly you?ll see the return on your car wrap investment!

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Source: http://1minutegetaway.com/estremozmarca/2012/08/22/the-cost-of-car-wraps-advertising-why-your-business-should-consider-it/

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