Discover the Most Common Errors People Commit in List Building ...

If you?ve been into Internet marketing for a while, I?m sure you?ve heard the phrase ? ?the money is in the list?. Veteran online business owners rigorously teach the value of having a quality list of loyal contacts to the newcomers. The simple truth is this: You ABSOLUTELY NEED to have a quality email list to make it in this business. In other words, if you want to build a long term online business and set things on auto-pilot, this is the only way you can do it. However, constructing lists is harder than it seems. You have to pay attention to all the small details in order to get the outcome you are seeking. Since it can be so difficult, a lot of people try it out, but don?t see it through. Well, understand that you DON?T have to give up! Just pay attention and learn from your mistakes, and the mistakes of others. I?ll show you some of these classic mistakes that you can easily bypass if you learn them ahead of time.

As people begin email marketing and accumulate email addresses from prospective customers, they often fail to remember that all email address are not equal. There will be people on your list who will totally love your content and there will be others who would want to get out. And nothing is wrong with that, as long as they are okay, we?re okay. Which brings us to another big mistake many marketers have made and that?s not to give a link within their mailings for recipients to opt out. You absolutely need to add an unsubscribe or opt out link within each and every mailing you send out. If you don?t you could be accused of sending spam mailings. An unsubscribe link is an essential part of every e-mail you send out through your marketing lists ? you don?t want to risk getting put on a spam list. You do not want to be continually sending emails to people who have no interest in either you or your content. It?s all about building a highly targeted list of happy subscribers who want to read more. You?re trying to build a relationship with your customers. You can?t do that if you?re sending them something they don?t want, but feel forced to receive. The main purpose of what you are doing is to make your list as profitable as possible, so it should only contain targeted clients who have an interest in your offerings.

Marketers also occasionally will send out their e-mails to an audience that did not actively ask to be contacted by them, which is a big mistake. There?s no reason that you should e-mail people out of the blue, and you?ll likely be reported for sending out spam.

Be painstakingly obvious when presenting your identity and contact information in your promotional emails. Otherwise, you are wasting your time; unmarked emails are usually discarded. All significant information, such as your phone number, address, etc., should be included and clearly presented. Even then you need to put in the effort to make your emails not able to be mistaken for spam. The subject line is the first potential red flag to the recipient; take extreme care not to insert words that will appear as spam.

In conclusion, building a list takes a lot of effort and time, but in the end it?s all worth it. If you or someone you know has tried and had limited success building a list, its most probably because some common mistakes were made along the way. While developing your list, you will have to work through the kinks such as lack of response and complaints. When the money starts pouring in, you?ll be glad you took the time to build a list of targeted subscribers who trust you.

Source: http://scarsongs.net/2012/07/06/discover-the-most-common-errors-people-commit-in-list-building/

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